WINEMAKER, BUSINESS OWNER & ASKER OF GOOD QUESTIONS
DK, there is an entire region in America called Silicon Valley, whose sole purpose is to develop the best technology in the world.
How is there not a single system that will do what the wine industry here needs?
That's where it started.
I realised that an out-of-the-box system; the single platforms that claimed to provide everything, were going to put limits around the business, effectively putting the business in a box - the same box that hundreds of other businesses sit in.
The business's entire offer was going to be dependent on the functionality of a single platform. And that still doesn't make sense to me.
We need a future of growth and opportunity, not boundaries and generic offers.
Now I work with a huge ecosystem of software and service providers that can be selected and connected, so your business can have the future you've been working so hard to create.
No limitations, no compromises and definitely no paying for features you don't use.
Shopify | WordPress | WooCommerce | Magento | Eway | Stripe | PayPal | Square | XERO | MYOB | Netsuite | Vinsight | Plus many more
Serving Australia's wine producers, retailers and consumers for 25 years
Lesser-known fact: prior to the wine industry I spent a couple of years studying psychology. Industrial psychology in particular fascinated me. The idea that you can create a workplace environment to make people more or less productive, more or less happy and healthy, was extraordinary.
Then in retail I learned the dark art of shopper marketing, which runs along similar lines; all the ways you can affect a shopper's attitudes, beliefs and purchasing decisions with the way you lay out your store environment.
Every sales and marketing role showed me different ways we can operate to get a different, better outcome.
Your digital environment works the same way. It affects your productivity, the accuracy of your reporting, the effectiveness of your decisions, the speed at which you are able to serve your customers, what you know about them and what you can offer them, along with a thousand other things.
My job is to make it smarter, not harder.
Danielle Kennedy | Systems Designer | Developer | Administrator
Apparently Danielle is a long name and ripe for shortening so some wine industry colleagues started calling me DK about 15 years ago and it stuck.
I also still answer to Danielle so feel free to run with whatever you're comfortable with.
I grew up in an unusually large family on 1500 acres of the finest cotton chipping country, about 30 minutes drive from Gunnedah, NSW. Since then I've lived and worked in most of Australia's capital cities, working in some form of sales and/or marketing role in the wine industry.
I learned about resilience before I knew what it was called. Today the goal of my work is to build resilience across every area; business, community and industry.
Other much less relevant facts: I'm a long-time frustrated NSW Waratahs supporter and two-time Super Rugby tipping champion. Granted, it was a small tipping pool, but the competition was fierce.
This is my dog Pepper.
She has nothing to do with this, but she's pretty cute, right?